I recently landed in a article in Crains Cleveland talking about innovaction and how important design programs like mine help students with an competive edge in this thriving economy.
Last fall, McKinsey & Co. released a study focused on the business value of design. The study found that among a set of 300 publicly traded companies, those that ranked in the top quartile of the McKinsey Design Index outperformed the industry benchmark by as much as 2-to-1. They also grew revenues and return to shareholders at a significantly faster rate than their industry counterparts over the same period.
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